9/17/2023 0 Comments Google search defaults to bing![]() Google pays out billions to web sites, apps and other companies that send search traffic to its servers. That represents nearly 5% of Apple’s operating profit, analysts at Bernstein Research analyst Toni Sacconaghi has estimated. Google will pay Apple about $3 billion this year in return for all the search traffic it receives from Mac, iPhone and iPad users. And that was a year after Apple added Bing as the default search option for Siri.Ĭustomers can still change the defaults if they wish, but few take the time to make a switch. Previously, such searches had defaulted to Apple’s Safari web browser, which relies on Google search. Get Data Sheet, Fortune’s technology newsletter.īack in 2014, Apple integrated Bing more closely into the Spotlight search function on Mac computers. Google confirmed the changes but declined to comment further. “Bing has grown every year since its launch, now powering over a third of all the PC search volume in the U.S., and continues to grow worldwide.” “We value our relationship with Apple and look forward to continuing to partner with them in many ways, including on Bing Image Search in Siri, to provide the best experience possible for our customers,” the company said in a statement. Microsoft acknowledged the changes but noted that Bing’s search volume was still growing. “We have strong relationships with Google and Microsoft and remain committed to delivering the best user experience possible.” The change comes a few days after Apple released its updated operating system for the iPhone, iOS 11, and on the day the company released its new Mac software, called Mac OS High Sierra.Īpple made the changes in order to “allow these services to have a consistent web search experience with the default in Safari,” company said in a statement. Microsoft’s (MSFT) Bing will maintain its default position for a few areas, including image search results in Siri, on iOS search and in Spotlight on the Mac. ![]() The new Google (GOOGL) default will also takeover results on “Search inside of iOS,” which was formerly called Spotlight, and Spotlight on Mac computers. Starting on Monday, Apple (AAPL) customers who ask Siri for information on a mobile or desktop device will get results returned from Google, news site Techcrunch reported. ![]()
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